Welcome to Bridal Elegance!

For over twenty five years Bridal Elegance in Grand Rapids, MI has been serving brides and their entire bridal parties with an abundance of personal attention and expertise. We have a beautiful selection of bridal gowns which we are so excited to show you, and many gowns from our more exclusive private collections. We take the time to get to know you, understand your wedding plans and dreams, and then help you find the perfect dress that flatters your style, figure, and price point.

Appointments are strongly recommended for the best service, and one on one attention we believe every customer deserves.


 Salon Hours:

Monday-Friday 11am to 5pm*
Saturday 10am to 4pm
Sundays Closed
*Weekday Evenings are available by appointment only.*

It’s what you are wearing when you say “till death do us part.” It is in every picture you take on the day that begins your “Happily Ever After.” It’s what you’ve been dreaming of since the first time you saw a blushing bride on her magical day. It is your wedding dress.

We get it.



3 days ago

Bridal Elegance

Sunday morning rain is fallin' 🎶

Maybe this #StaffPickSunday will brighten up your day!

Jess is sharing one of her favorites with everyone today! She works mainly as a stylist in the shop, but also works the front desk occasionally and handles a lot of our social media! She also recently got her real estate license and is a member of the BE Home Team with Keller Williams GR East, so brides if you want some info on a sweet deal if you are buying or selling a home, send us a message! 😘

"I really love this dress for a couple different reasons. First, it is so sweet and romantic with the modern lace that trails down below the waistline into the soft + flowy chiffon skirt. Second, it is SO comfortable! This is a really great dress for those who love sleeves, too. It offers good coverage for a v-neck gown and the illusion back with all of the buttons is super pretty!"

Book your appointment with us today to come try this gown + so many other gorgeous ones on!

See you soon, loves 💕
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4 days ago

Bridal Elegance

Obsessing over this elegant new arrival in the shop 😍

A sweet, classic ball gown with the cuuutest little bow detail! 💝

"Book Now" on our page or give us a call to set up an appointment!
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