Gowns for every bride, every style, every size.

It’s what you are wearing when you say “til death do us part.” It is in every picture you take on the day that begins your “Happily Ever After.”

brides posing on their wedding day

We understand your wedding plans and dreams.

For over twenty-five years Bridal Elegance in Grand Rapids, Michigan has been serving brides and their entire bridal parties with an abundance of personal attention and expertise. We have a beautiful selection of bridal gowns which we are so excited to show you, and many gowns from our more exclusive private collections.

Let us bring the best out in you.

We take the time to get to know you, understand your wedding plans and dreams, and then help you find the perfect wedding dress that flatters your style, figure, and price point.

Appointments are strongly recommended for the best service, and one-on-one attention we believe every customer deserves.

bridesmaid dresses


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Plus Size Wedding Dresses

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Bridesmaids and Special Occassion

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Mother's Gowns

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Flower Girls

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What Our Clients Are Saying