Looking for a beautiful pink palette for your wedding? Well, you are not alone! From runways, to celebrities, to our own brides we are seeing a trend toward the pale pinks and blushes this year! It can be just a hint of … Continue reading →

Check out a few of our favorite Flower Girl dresses from Sweet Beginnings, a division of Jordan. Each is a fun way to make your littlest attendant feel beautiful while still dressing her appropriately for her age. Sweet Beginnings L503 … Continue reading →

We are so excited to introduce a new designer from Italy, Eddy K. We found these exquisite dresses at the National Bridal Market, and fell in love! This is only their second year being offered in the US, and we … Continue reading →

Are you looking for creative ways to let your guests know about your upcoming wedding? Save-the-date cards are the best way to let everyone know.  If you are planning a destination wedding, or a multi-day extravaganza, it is best to … Continue reading →

Bridal Elegance has super cute new maxi dresses and I am loving that our brides are mixing and matching these great chiffon styles! *Available in solid  Bridal Elegance has all of these fabulous dress in our shop. Call us at 616.956.1119 or email … Continue reading →

I cannot say it enough, I absolutely love the color Navy! It is a classic color, looks great on all skin tones, has a vintage feel and most of all, it isn’t Black. Dress by Bill LevkoffSome brides think ‘the brighter the … Continue reading →

Are you looking for a beautiful dress that can actually be worn again after the wedding?  Do you want an  elegant dress to wear as the Mother-of-the-Bride? Or a stunning dress that would make a great “reception” dress for the … Continue reading →

Here are a few of my favorite gowns in the store from all different price ranges. {Lace} Starting $940   {Taffeta} Starting $825 {Tulle} Starting $1350 {Satin} Starting $1630 If you would like to come in and try on any … Continue reading →

Not Just a Bridal Shop We have something for everyone and every occasion. From Gowns to Tuxes and everything in between. We offer in store alterations as well as custom shoe dyeing. Call Today 616.956.1119 6865 Cascade Road SE   … Continue reading →

Is your daughter going to a Sweetheart swirl or Father/Daughter dance? Looking for an inexpensive way to make their night a dream come true? We have beautiful dresses in stock starting at $25 for your little princess! We have dresses … Continue reading →

Do you have a Holiday party to attend, but nothing to wear? Bridal Elegance can help! We offer a great variety of short and long dresses that you could wear to your Holiday party! Our discount room is a great … Continue reading →

Versatility and individuality are just a few reasons that brides are opting to have their maids wear different styles You can choose the same fabric or colors This allows each maid to wear a dress that is flattering to her … Continue reading →

Want to spice your look up for your reception?  Add Party Jewelry! Adding multiple necklaces and bracelets of all colors, shapes, and sizes are sure to awe your guests and let them know you are ready to start the party! … Continue reading →

Feathers can be used for more things than just arts and crafts or for tickling someone’s nose. Have you thought about adding feathers to different elements of your wedding? Feathers are showing up all over in hair pieces, centerpieces, invitations, and more! Many … Continue reading →

Saison Blanche Couture & Bridal Elegance want you to win an iPad! All you have to do is come in and try on ANY Saison Blanche social occasion dress for your chance to win! There is no purchase neccessary, but if … Continue reading →

Have you thought about your Halloween Costume yet? We can help! Thinking about dressing up as a Corpse Bride, a beautiful Princess, or how about a Hollywood Star? We have just what you need to get started with your costume … Continue reading →

For a limited time only Bridal Elegance has Sophia Tolli’s “Arissa” available for try on! Arissa features a halter neckline and delicate beading over the bust with draping that wraps and hugs the body in all of the right places. The satin over … Continue reading →

Getting married on a beach? a tropical place? or outdoors? …well we have the perfect Destination Bridal gown for you! Bridal Elegance is pleased to announce that we carry stunning Destination  Bridal gowns for your big day! We carry Destinations … Continue reading →

We are proud to announce that Casablanca Bridal recognizes Bridal Elegance as a loyal retailer and an exceptional store! Casablanca only recognizes a small number of exceptional stores for their outstanding Casablanca sales achievements. Great job Bridal Elegance! As a … Continue reading →

It’s College Football Season! Do You Have a Michigan State Fanatic in your life?  Adorable garters with delicate charms attached so you can show your school spirit on your wedding day! We also have the University of Michigan garters, plus several … Continue reading →

Do you love the sweetheart neckline? Bridal Elegance is pleased to announce that many of our wedding gowns can be ordered or even altered into the popular and flattering sweetheart neckline!    Bridal Elegance 6865 Cascade Road SE Grand Rapids, … Continue reading →

Bridal Elegance is pleased to offer bridal gowns in all sizes -  including our sample gowns! Close to half of all bridal gowns samples brought into our salon are in sizes 16 and up! This means brides of all shapes … Continue reading →

With the rush and chaos of students getting ready to go back to school it can get difficult to plan ahead. I am sure there are a lot of items on your checklist of school supplies you have to get, but … Continue reading →

  Turn any of your bridal accessories into a memorable keepsake with these dated charms. Small, delicate charms can be sewn to garters, pillows, and even the inside lining of your gown to commemorate the beginning of your new life … Continue reading →

Bridal Elegance is pleased to offer bridal gowns in all sizes–including our sample gowns! Close to half of all bridal gown samples brought in to our salon are in sizes 16 and up. That means brides of all shapes and … Continue reading →

Bridal Elegance is pleased to carry a full line of party tanks, tees, and hats for every member of the bridal party. Dazzling crystal designs, embroidery (available in almost any color!) and customizable styles are available for special order. The … Continue reading →

Think headbands are just for little girls? Think again. We’re seeing more and more brides choose to go with her bridal gown. It’s sweet and cute. It is untraditional, yet still simple and elegant, and the perfect way to transform … Continue reading →