Styles are always changing and we have new gowns arrive daily! We are seeing more and more High-Low hems from our designers and are excited for the arrival of this Mori Lee gown:

Style 6743
This organza gown features a fitted bodice with a ruffled high-low hem.

With a High-Low you can experience the fun of a short gown with the dramatic elegance of a train! Call or Click below to schedule your appointment to try this gown today!

 Bridal Elegance
6865 Cascade Road SE
Grand Rapids, Michigan
(616) 956-1119
customerservice@bridalelegancegr.com
Click Here To Schedule Your Appointment

By Jamie

Posted in Just Arrived | Leave a comment

Tea length is going strong and we are thrilled to bring in more for our customers! Check out our newest tea length gowns:
Style 4749
This beautiful gown says vintage with a full tulle skirt and lace top. (Jacket sold separably)

Style 6747
This beautiful taffeta gown features a full skirt and a removable beaded belt. It also has pockets to hide anything you want on your wedding day!

Call or Click below to see our tea length gowns today!

Bridal Elegance
6865 Cascade Road SE
Grand Rapids, MI 49504
(616)956-1119
customerservice@bridalelegancegr.com
Click Here To Schedule Your Appointment

By Jamie

Posted in Just Arrived | Leave a comment

SoleMates

As seen on the Today show and in O, The Oprah magazine, we have Benjamin Walk’s SoleMates! Perfect for outdoors weddings, prom photos or for saving your favorite heels from sinking into the ground, these SoulMates are engineered to slip over the heel and prevent your shoes from sinking! Available in two sizes, to fit most heel widths-

Small
Medium/Wide
(Classic)
(Wide)
Clear
Clear
Fits 8-11 mm diameter
Fits 8-14 mm diameter
.3 -.4 inches diameter
.4 -.6 inches diameter
(about 3/8 inch) diameter
(about 1/2 inch) diameter

Stop by today to pick up a pair for your favorite pair of pumps!

Bridal Elegance
6865 Cascade Road SE
Grand Rapids, MI 49504
(616) 956-1119
customerservice@bridalelegancegr.com
Click Here To Schedule Your Appointment

 By Sara
Posted in Informative, Just Arrived, Products | Leave a comment

We just received a shipment of garters that we have been waiting for and cannot wait to show you some of the new styles!

Garters are a fun way to express yourself on your big day! Which garter shows off your personality best? I choose the silver sequins with the pink bow. How about you?

We also have Military, University of Michigan, Michigan State University, and even new Detroit Lions themed garters. CALL or CLICK below to schedule your accessory appointment today!

Bridal Elegance
6865 Cascade Road SE
Grand Rapids, Michigan
(616) 956-1119
customerservice@bridalelegancegr.com
Click Here To Schedule Your Appointment
By Jamie

Posted in Just Arrived | Leave a comment

Are you interested in learning how to save money on your Wedding and getting great  tips from top experts here in Grand Rapids? This book is for you!

TIBERIUS IMAGES put together this FREE book to help brides and grooms navigate how to get the most for their money while planning their big day!

wedding savings guide grand rapids photoraphy

With tips and ideas from 19 different types of vendors, you are sure to find some advice you can use. We are very proud to have been selected as the Bridal Salon to participate in this great project.

Want to receive your free copy? Visit HERE, enter your email address and a copy will be emailed immediately, no wait!

Questions? Let us know! When it comes to creative and cost-saving ideas for your wedding, we are happy to put our more then 20 years experience to work for you!

Bridal Elegance
6865 Cascade Road SE
Grand Rapids, MI 49504
(616-956-1119
customerservice@bridalelegancegr.com
Click Here To Schedule Your Appointment

 By Sara

 

Posted in Informative | Leave a comment

We are so excited that our new hangers have arrived! The enhancement this hanger can bring to your photos is priceless! The gown below is a photo from a rustic country-chic wedding featured in Bethany Gilbert’s blog. Imagine all of the possibilities!

Would you like more information about our new hangers? Call or click below to speak to a sales associate today!

Bridal Elegance
6865 Cascade Road SE
Grand Rapids, Michigan
(616) 956-1119
customerservice@bridalelegancegr.com
Click Here To Schedule Your Appointment
By Jamie

Posted in Just Arrived, Products | Leave a comment

We just opened a box and could not help but share what we received! This Rosebud’s Flower Girl dress is a 2 tiered T-Length dress with capped sleeves. The waist is accented with a ribbon that ties with a flower. How adorable!

Hurry in because I am sure this dress will fly off the floor! Call or Click below to schedule your appointment to check this gown out today!

Bridal Elegance
6865 Cascade Road SE
Grand Rapids, Michigan
(616) 956-1119
customerservice@bridalelegancegr.com
Click Here To Schedule Your Appointment
By Jamie

 

Posted in Just Arrived | Leave a comment

The bridal gowns keep coming in and we are excited to announce the arrival of 4 more!

Sophia Tolli Style Y11316
This elegance gown is made with Paris satin coupled with lace appliqués and tip-of-the-shoulder cap sleeves accentuate the sweetheart neckline. Delicate hand-beading trails throughout the lace appliqués in the bodice, skirt and chapel length train. A corset back closure and removable straps are included.

Casablanca Style 2099
This gown is sure to capture attention with its sheer lace tank top with trumpet skirt. The front bodice is accented with a pleated tulle sweetheart neckline. The beaded lace overlay is finished with a scalloped hemline. Tulle covered buttons are along the back zipper.

Mori Lee Style 6743
I love the high-low hem with Ruffled Organza! This gown also rocks the sweetheart neckline and is accented with Embroidered Lace Appliques.

Mori Lee Style 6747
This Tea Length gown comes with pockets and a removable belt. The belt is sold separately and the gown is also available in full length with a sweep train.

Call or Click below to schedule your appointment to check out these gowns as well as our many others. We would love to meet you and can’t wait to work with you to find your perfect dress!

Bridal Elegance
6865 Cascade Road SE
Grand Rapids, Michigan
(616) 956-1119
customerservice@bridalelegancegr.com
Click Here To Schedule Your Appointment
By Jamie

Posted in Just Arrived | Leave a comment


Looking for Bridesmaid dresses for this summer? Try Alfred Sung from The Dessy Group!

Alfred Sung dresses come in a large variety of styles and color options. Do you want each girl to pick her own style? Not a problem! Alfred Sung has many different neckline and skirt options to flature the unique shapes of each member in your party. We have received some really fun new styles this season and can’t wait to show them off! Here is a sneak peek:

Above is style D602 and below is style D593

Call or Click below to schedule your appointment to look at  bridesmaid dresses today!

Bridal Elegance
6865 Cascade Road SE
Grand Rapids, MI 49504
616-956-1119
customerservice@bridalelegancegr.com
Click Here To Schedule Your Appointment

 By Jamie
Posted in Just Arrived | Leave a comment

Have you driven by lately? Spring is in the air and we have our windows all decorated for Easter! Isn’t this new Bill Levkoff dress beautiful? I love the Coral color!

Call or Click below to schedule your appointment to try on this gown, or our many other bridesmaid dresses. We have the largest selection around!

Bridal Elegance
6865 Cascade Road SE
Grand Rapids, MI 49504
(616) 956-1119
customerservice@bridalelegancegr.com
Click Here To Schedule Your Appointment

 By Jamie
Posted in Informative, Just Arrived | Leave a comment

As I not so patiently wait for spring to arrive here in Michigan, I have started dreaming of warm weather, my toes in the sand, bright juicy colors and heading to the beach! Are you dreaming of a beach wedding? Or planning one? Check out my latest finds for throwing the most beautiful beach wedding ever!

How amazing would it be to open your mailbox to find one of these waiting for you? Set the tone of your wedding from the start with themed invitations. Don’t want to splurge on these for the whole guest list? Use these to invite your bridesmaids to a special spa day or luncheon instead!

www.hansonellis.com

Next, make sure your aisle is perfectly decorated for the most important walk of your life! From simple to bright and beautiful, there are so many easy ways to make the aisle special!

And what about the bouquet? With all the beautiful colors and shapes beach glass, shells and beach grasses come in, why not be creative?

http://weheartit.com/entry/36271179

I absolutely love these cute seating cards for guests at a beach wedding! What an easy way to work in your colors and theme.

Image from Martha Stewart Weddings

The ideas and possibilities are endless! Have fun and make your wedding one your guests never forget! The more attention to detail and the more personalized the better.  We are always willing to share ideas and share our more then 20 years of Bridal expertise with you! Call or stop by today to book your appointment with one of our dedicated sales consultants. Whether you need the perfect ball gown or a breath-taking gown for the beach, we have what you are looking for!

Bridal Elegance
6865 Cascade Road SE
Grand Rapids, MI 49504
(616) 956-1119
customerservice@bridalelegancegr.com
Click Here To Schedule Your Appointment

 By Sara

 

Posted in Informative | Leave a comment

Looking for a good photographer? Check out Wendi Curtis Photography!

“Based in Grand Rapids MI I specialize in wedding and engagement photography.  I am available for bookings in the Midwest and worldwide.  I love destination weddings, take me with you!!  My style is romantic, fun, storytelling, and creative.  I am a very passionate person, that much I know.  I never do things half way – I live  everyday to the fullest and express moments of life thru photography.   I love meeting new people, traveling to new places, having the honor of participating in weddings and everything that goes with the day.  I love creating memories, documenting life and creating images that people fall in love with. With photography every situation is different, but I strive to create a relaxed atmosphere so you feel comfortable.   I love talking about the details and will help you create a timeline to ensure your day flows smoothly and all details are accounted for.  I want you to have fun, feel beautiful and end up with amazing photos that tell your story in a unique way. A wedding is one of the biggest, most exciting stories in your life.  If you’re considering having a friend shoot your wedding then we should meet. We’ll be friends by the time its all said and done!! But that’s enough about me for now. My photography is really about YOU.

YOUR moments. YOUR love. YOUR joy. YOUR beauty. YOUR story. 
Ask me anything; tell me everything!  Can’t wait to meet you!”
– Wendi Curtis

We owe a big thanks to Wendi Curtis for taking our staff photos this year.  They look fantastic!

Bridal Elegance
6865 Cascade Road SE
Grand Rapids, Michigan
(616) 956-1119

customerservice@bridalelegancegr.com
Click Here To Schedule Your Appointment

By Jamie

Posted in Informative | Leave a comment

We are so excited that our prom dresses have arrived and can’t wait for you to come try them on! Here is a sneak peek of a couple of gowns we have just opened today:

Call or Click below to schedule your prom appointment!

Bridal Elegance
6865 Cascade Road SE
Grand Rapids, Michigan
(616) 956-1119

customerservice@bridalelegancegr.com
Click Here To Schedule Your Appointment

By Jamie

Posted in Just Arrived | Leave a comment


We can’t believe it has been 20 years since Bridal Elegance began serving brides and their entire wedding parties!

We are so excited that we want to celebrate all year long! On the 20th of every month, just print this blog post and bring it in to receive $20 off your entire purchase!*

*Only valid on purchases made on the 20th of every month in 2013 totaling $100 or more. Limit one coupon per customer/event and may not be redeemed for cash or combined with any other special offers. Not valid on previous purchases. A printed copy of this post must be presented at the time of purchase.

Call or Click below to schedule your appointment on the 2oth today!

Bridal Elegance
6865 Cascade Road SE
Grand Rapids, MI 49504
(616) 956-1119
customerservice@bridalelegancegr.com
Click Here To Schedule Your Appointment

By Jamie

Posted in Sales | Leave a comment

All brides who purchase their wedding gowns in the month of March will be entered in for a chance to win our Mary Kay Giveaway – $50 Value! If you have not purchased your gown yet, March is the perfect time!

To meet our Mary Kay Representative, click HERE

Call or Click below to schedule your Appointment today!

Bridal Elegance
6865 Cascade Road SE
Grand Rapids, Michigan
(616) 956-1119

customerservice@bridalelegancegr.com
Click Here To Schedule Your Appointment

By Jamie

Posted in Informative, Sales | Leave a comment

Bridal Elegance would like to say thanks to our loyal customers for helping us achieve a wonderful 2012! Looking back on the year, we had some gorgeous dresses that our customers loved as well. Here were the top three gowns of 2012:

Best Seller #1

Best Seller #2

Best Seller #3

We can not wait to see what the best sellers of 2013 will be!

Bridal Elegance
6865 Cascade Road SE
Grand Rapids, MI 49504
(616) 956-1119
customerservice@bridalelegancegr.com
Click Here To Schedule Your Appointment

By Jamie
Posted in Informative | Leave a comment

Everything was perfect!
Thanks for everything!~Carly Hornyak Edinger

You look beautiful Carly, and what fun photos to capture your special day! We are so happy for you and your husband, and wish you both the best in the many years to come. Thanks again for choosing Bridal Elegance! 

Bridal Elegance
6865 Cascade Road SE
Grand Rapids, Michigan

(616) 956-1119
customerservice@bridalelegancegr.com
Click Here To Schedule Your Appointment

By Jamie 

Posted in Testimonials | Leave a comment

One of my dear friends that I grew up with recently married her best friend. I asked what the best part of her wedding was and this is what she said…

“The best part of our wedding was being with our closest friends and family- celebrating this new journey we’re on. They are our support and encouragement. We wouldn’t be who we are without their help in shaping our lives.” – Emily

A wedding celebration would not be the same without your loved ones there by your side. A guest list can be a huge stress when planning your wedding. Take time to step back and remember how important your friends and family have been through thick and thin. Is there anyone your missing?

Bridal Elegance
6865 Cascade Road SE
Grand Rapids, Michigan
(616) 956-1119

customerservice@bridalelegancegr.com
Click Here To Schedule Your Appointment

By Jamie

Posted in Informative | Leave a comment

It is always fun to see our designer’s gowns on the red carpet or at award ceremonies! On January 28th, the beautiful Mayim Bialik wore a Watters and Watters gown for her walk down the red carpet at the SAG Awards. She gracefully wore the style 3221 in cobalt blue lace and almond lining.

To look just as fantastic at your special event, Call or Click below to schedule your appointment today!

Bridal Elegance
6865 Cascade Road SE
Grand Rapids, MI 49546
customerservice@bridalelegancegr.com
Click Here To Schedule Your Appointment

By Jamie

Posted in Informative | Leave a comment

Looking for a beautiful pink palette for your wedding? Well, you are not alone! From runways, to celebrities, to our own brides we are seeing a trend toward the pale pinks and blushes this year!

It can be just a hint of blush by adding a beautiful sash, or a little more pink like in this special order Sophia Tolle gown:

Primrose

You can even be more daring in a full pink gown, like this special order from Maggie Sottero:

Divina

No matter which you choose, you will truly be an unforgettable bride!

CALL or CLICK below to make your appointment, and let us help you  find the dress of your dreams in any color!

Bridal Elegance
6865 Cascade Road SE
Grand Rapids, MI 49504
(616) 956-1119
customerservice@bridalelegancegr.com
Click Here To Schedule Your Appointment

 By Sara
Posted in Products | Leave a comment

 Bridal Elegance has been busy trying to get word out about our beautiful gowns to every new bride! This weekend we are thrilled to be a part of another West Michigan Wedding Association Bridal Show at DeVos Place.

Come and check out our booth for special savings and to vote on your favorite gown for a chance to win a Starbucks gift card!

The show is from 2pm to 7pm on February 23rd and 24th. We can not wait to see you there!

Bridal Elegance
6865 Cascade Road SE
Grand Rapids, MI 49504
(616) 956-111
9
customerservice@bridalelegancegr.com
Click Here To Schedule Your Appointment

By Jamie
Posted in Shows | Leave a comment

Thanks to all who stopped by our booth at the “New Bride” Bridal Expo in Holland. I had a blast meeting all of the brides and their families!

We had all of the guests who stopped by vote on which of these three dresses were their favorite. Which one do you think won? Results will be coming soon and posted on our facebook page!

Could not make it to the show? No problem! We will be at the WMWA Bridal show this weekend at DeVos Place. Click Here for more details.

Bridal Elegance
6865 Cascade Road SE
Grand Rapids, MI 49504
(616) 956-1119
customerservice@bridalelegancegr.com
Click Here To Schedule Your Appointment

By Jamie
Posted in Shows | Leave a comment

We are so excited to be a part of the New Bride Bridal Expo from 12pm to 4pm this Saturday! The show is FREE to attend and is located at Baker Lofts in Holland, MI. Don’t forget to stop by our booth to receive special savings.

We can’t wait to see you at the show!

Bridal Elegance
6865 Cascade Road SE
Grand Rapids, MI 49504
(616) 956-1119
customerservice@bridalelegancegr.com
Click Here To Schedule Your Appointment

By Jamie
Posted in Shows | Leave a comment

PANTONE COLOR OF THE YEAR 2013 - Emerald 17-5641

2013 is the year of Emerald! Each year Pantone, the world renowned authority on color, releases their choice for the best new color of the year. And this is what they say about the beautiful color Emerald-

“Emerald, a vivid verdant green, enhances our sense of well-being further by inspiring insight as well as promoting balance and harmony.

Most often associated with brilliant, precious gemstones, the perception of Emerald is sophisticated and luxurious. Since antiquity, this luminous, magnificent hue has been the color of beauty and new life in many cultures and religions. Also the color of growth, renewal and prosperity, no other color conveys regeneration more than green. For centuries, many countries have chosen green to represent healing and unity.

“The most abundant hue in nature, the human eye sees more green than any other color in the spectrum,” said Leatrice Eiseman, executive director of the Pantone Color Institute®. “As it has throughout history, multifaceted Emerald continues to sparkle and fascinate. Symbolically, Emerald brings a sense of clarity, renewal and rejuvenation, which is so important in today’s complex world. This powerful and universally-appealing tone translates easily to both fashion and home interiors.”

Looking for a fresh, beautiful and timeless color for your 2013 wedding? Consider Emerald. We have several designers who offer Emerald in bridesmaid dresses and it is a great choice for a multitude of skin tones, plus it is the perfect backdrop for your gorgeous flower bouquets! You could also add a hint in your jewelry or in a sash on your bridal gown. How about an adorable flower girl dressed in Emerald? The choices are endless! Call or click today to come in and explore all of our beautiful options for adding  Emerald into your wedding!

Bridal Elegance
6865 Cascade Road SE
Grand Rapids, MI 49504
(616) 956-1119
customerservice@bridalelegancegr.com
Click Here To Schedule Your Appointment

 By Sara
Posted in Informative | Leave a comment

To celebrate Valentines Day, and to say thank you to all of our brides, Bridal Elegance is giving away a box of Chocolates with every bridal gown purchased February 11th – 17th!

AND… with a printed copy of this post, each bride will receive a FREE veil or headpiece of up to $100!*

*Only valid with the purchase of a bridal gown $600 or more between February 11 and 17.  Limit one veil or headpiece per bridal gown and may not be redeemed for cash or combined with any other special offers. A printed copy of this post must be presented at the time of purchase.

Call or Click below to work with a Stylist today!

Bridal Elegance
6865 Cascade Road SE
Grand Rapids, MI 49546
customerservice@bridalelegancegr.com
Click Here To Schedule Your Appointment

By Jamie

Posted in Informative | Leave a comment

I have been working at Bridal Elegance for over two years now and boy do I have a lot of stories to tell! I have been surprised by a bride’s choice in gowns more than once, but one time I was really, REALLY surprised!

It had started when bride came in to look at wedding dresses for the first time with a unique plan that I thought would fail. She wanted to try on only what her handful of friends and family wanted her to try without even looking at the racks for herself. Her only rule was this: NO MERMAIDS. The dresses began to pile up, so we headed into the fitting room to get started. There were all sorts of different styles from empire gowns, to ball gowns, to sheaths.

One by one we went through the dresses, but she had yet to find the special dress that she could see herself walking down the isle in. After a great deal of dresses I assisted her into a gown that I knew she was against…That’s right! A mermaid. Wanting to show her family and friends why she did not want a mermaid, she jokingly slipped the dress on. With the gown hardly over her hips and before I could zip her up, she rushed out of the room with a hint of giggles yelling, “Who Picked THIS?!

No one fessed up, but they all joined in laughing at the site of her half assembled. Once I caught up to the bride, I proceeded to lower the gown down over her hips and zip it into place. The very second that zipper reached the top of the dress the room went silent. The bride knew right then and there that she had found it – She had finally found the dress she would walk down the aisle in!

WOW! Even I had never thought that the dress she would choose would be a mermaid. Who knows? You too may be delightfully surprised when you slip on a dress that you would never in a million years picture yourself wearing.

Call or Click below to schedule your appointment and you may find yourself surprised.

Bridal Elegance
6865 Cascade Road SE
Grand Rapids, MI 49546
customerservice@bridalelegancegr.com
Click Here To Schedule Your Appointment

By Jamie

 

Posted in Informative | Leave a comment

Photography by Cindy Palmbos

“I just LOVED how it turned out! The Dessy dresses looked perfect! Chelsea did a wonderful job – the alterations turned out great – so fun to have the straps for my dress for the ceremony and take them off for the reception. Thank you Chelsea and all of you ladies so much!” Emily Shatto~Evans

You and your entire weddng party look fantastic Emily, especially you! Thank you for choosing Bridal Elegance for your wedding gown as well as your bridesmaid dresses. We wish the two of you two many years of happiness!

Bridal Elegance
6865 Cascade Road SE
Grand Rapids, MI 49546
customerservice@bridalelegancegr.com
Click Here To Schedule Your Appointment

By Jamie
Posted in Testimonials | Leave a comment

Breaking news!
We have marked down over 50 of our IN-STOCK dyeable Benjamin Walk shoes to just $10 and our IN-STOCK Benjamin Adam Shoes to just $50!* Hurry in for the first pick at our designer shoes perfect for any special occasion.

*While supplies last – Sale excludes previous purchases. All sales are final.

CALL or CLICK below to schedule your appointment today!

Bridal Elegance
6865 Cascade Road SE
Grand Rapids, MI 49504
(616) 956-1119
customerservice@bridalelegancegr.com
Click Here To Schedule Your Appointment

 By Jamie
Posted in Informative, Sales | Leave a comment

Happy Chinese New Year

Did you know that the Chinese New Year will be celebrated February 2013?

What does this mean to you as a bride?  The factories that make several of our top designer gowns will close down for 2-4 weeks around those dates. This will affect the production schedule and available ship dates for special order gowns and we have already begun to receive delayed ship dates some of our orders.

If you are planning a wedding in the first 6 months of 2013, we encourage you to have all of your special orders finalized as soon as possible.   

If you have any questions, please do not hesitate to call or stop by the store.  We are always looking for ways to keep you as informed as possible to help keep your planning process running smoothly! Our knowledgeable staff is always happy to help! 

Bridal Elegance
6865 Cascade Road SE
Grand Rapids, MI 49504
(616) 956-1119
customerservice@bridalelegancegr.com
Click Here To Schedule Your Appointment

By Sara

Posted in Informative | Leave a comment

I loved my experience with Bridal Elegance. The staff was friendly, helpful and I absolutely appreciated the discount program. The changing rooms are spacious and accommodating for guests as well. I loved everything about my experience with them! I received so many compliments on my Maggie Sottero “customized” gown. It was a perfect fit for me and my husband is still talking about how stunning it looked on me.
~ Sara Brooks

Thank you Sara! We loved working with you and helping you customize the gown of your dreams. You looked amazing and you both look so happy! We wish you a lifetime of love and happiness! Thank you for letting us be a part of your day.

Bridal Elegance
6865 Cascade Road SE

Grand Rapids, Michigan
(616) 956-1119

customerservice@bridalelegancegr.com
Click Here To Schedule Your Appointment

Sara
Posted in Testimonials | Leave a comment